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About Shine Eternal

Our genesis is from the globally largest Diamond manufacturer, and Diamond Jewellery supplier to the USA market. In SHINE ETERNAL we have enjoined our vast capabilities to create a direct and unique offering for you – the connoisseur of fine jewellery. 

The same vast capabilities that allow us to supply diamond jewellery to the most revered luxury brands globally are brought to bear for each unique piece that we craft for you. We are now able to create designs that let you enjoy the unique fire and sparkle of the diamonds in the true sense, to satiate your craving for that everlasting beauty that only diamonds can offer. This entire value becomes yours as we bridge the divide between the craftsmen and the connoisseur.


At Shine Eternal, we take a comprehensive approach to sustainability, equity, and inclusion.  Our philosophy is rooted in supporting both the environment and people. We offer lab-grown diamonds to make a push for sustainability, harnessing solar energy to power up our large in-house growing facilities.

Ethical Sourcing

At Shine Eternal, you can be rest assured that all our diamonds are conflict-free as they are created in a controlled laboratory setting. Even in the case of mined diamonds, we source only from the globally approved primary miners fully compliant with the Kimberley Process, thus ensuring that our entire value chain is based on Ethical Sourcing.

Technology has now made it possible for the natural process of diamonds forming over millions of years to be carried out in high precision & controlled conditions in a lab, it has opened up further avenues for the creation of evermore beautiful pieces of Diamond Jewellery while continuing ethical sourcing practices with utmost focus on sustainability.

Customer Satisfaction

Our collection features beautiful lab-grown diamonds that will make a statement, whether you wear them every day or for special occasions. Our expert designers specialize in creating chic, trendy, and classic pieces that will never go out of style. With our wide range of designs, you're sure to find the perfect jewellery piece.

At Shine Eternal, we believe in providing clear transparency when it comes to pricing. We understand that even the smallest queries matter, which is why we clearly bifurcate the price of each and every component of our jewellery. With years of experience in the industry, we know the importance of simple and transparent pricing. Our gold prices are clearly communicated, as are the prices for diamonds of specific cuts and clarities, even for the smallest diamonds. The reason we are able to offer perfect pricing is that we are one of the biggest manufacturers of lab-grown diamonds. This allows us to eliminate middlemen and offer our lab-grown diamond jewellery at the best prices. We are committed to keeping our prices ethical and fair, and we feel confident in offering you the best possible prices for our high-quality jewellery.

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Elegant Workmanship

  • Elegance always stands out from the crowd! At Shine Eternal our workmanship is so elegant that it's not just noticed, its remembered.


  • Sustainable Fashion is not the trend but the future and therefore our approach is for making the Eternal Diamonds sustainable in all ways!
perfect price

No Middlemen

  • Our Diamonds come directly from our manufacturing and the Jewelery is made in our own factories with world leading craftsmanship, so no middleman or their markups - thats' how you get the most exquisite jewelery at the Best Pricing!